Today we’re going to look at the ultimate showdown between the two biggest email marketing service providers currently dominating the market.
You’re going to find out which one is best for you and your situation. So, depending on what you want your email marketing platform to accomplish, one is going to stand out as a clear favourite by the time you finish reading.
Why You Need an Email Marketing Service
A common saying amongst Internet marketers is that, “The money is made in the list.”
Email marketing solutions and platforms enable you to automate the grunt work that often makes the bulk of your income as a marketer. They do this by offering functionality, which include, but are not limited to:
- Bulk Email Sending Services aka Blast Email Services
- Email Newsletter Service and Creation
- Email Autoresponders and Email Automation
- Fully Customizable Sales Funnels
- Form and Survey Creation
- Drag and Drop Landing Page and Email Capture Solutions
- Email Marketing Help and Tutorials
Both ClickFunnels and GetResponse offer these solutions in there own ways, but on a fundamental level, this is what you want your Email Marketing Solution to accomplish.
What is ClickFunnels?
ClickFunnels is essentially a website building platform, or more accurately, a landing page building platform. It’s purpose is to aid you in building a sales funnel website or lead page that converts visitors to your site into customers.
Building out out landing pages in ClickFunnels is pont-and-click easy. You simply choose a sales funnel template, add your copy, information and media to it and it’s ready to start sending traffic to.
As mentioned earlier, ClickFunnels offers drag and drop functionality with pre-built elements that you can use in order to craft and customize effective sales pages to suit your needs.
What is GetResponse?
GetResponse is primarily an email marketing tool, which over the last few years has expanded massively into an all round email marketing solution. In fact, even just this past week GetResponse opened up two new features. An Ad creator and Sales Funnel Functionality.
You are now able to create landing pages, forms, surveys, webinars and construct complex email marketing automotions all with helpful tutorials at every step.
What you may be thinking now is that ClickFunnels and GetResponse sound totally different?
Well, not really.
They are both complete Internet Marketing Platforms. The difference is what they’ve chosen to focus on as far as their own marketing goes.
It shows even within their respective company names.
ClickFunnels Vs GetResponse: Feature Comparison
To pain a clearer picture let’s look at the features side by side so you can see just what is to be gained from each. For the sake of practicality, I have included only the primary features and selling points of each platform since both platforms do also offer a lot in terms of secondary/micro functionality
|ClickFunnels Features||GetResponse Features|
A/B Split Testing
Beautiful Funnel Templates
Customizable Order Pages
Upsell and Downsell Pages
Integration with 3rd Party Tools
“BackPack” Affiliate Program
FREE Trial Version
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Landing Page Creation
Form and Survey Creation
List Builder Apps
Mobile App Workplace
Facebook Ad Creator *New
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Which One is For You?
Both platforms are packed full of functionality, which would be suitable for individuals as well as businesses of all shapes and sizes.
I have pulled out some key points from each, which will help you decide on the best option.
Are you Tech Savvy?
While both easy to use ClickFunnels had made more of an effort when it comes to catering to individuals with not a lot of tech savviness.
ClickFunnels doesn’t require you to have any coding or web development know-how as their primary functionality is drag and drop based. You are able to customized complex, highly functioning landing pages, sales funnels, and Email marketing processes without any tech knowledge.
GetResponse also aims to cater to the not-so-tech-savvy, yet seems to have missed the mark with a lot of users. This has been especially true with landing page creation. Some users complained that they were limiting and fiddly to use.
GetResponse also offers something to users who aren’t so tech savvy, but some have complained that it’s difficult to edit some of the pages, requiring users to start all over if they need to change a feature or the design of the page.
How Much Do You Want to Scale?
Both platforms provide competitive plans, however GetResponse is more accessible to the individual on a budget.
For a ClickFunnels plan, it costs $97 per month. This might seems heavy for an individual just starting out in marketing, but for a businesses the overwhelming consensus from users is that it’s very much worth the expense.
GetResponse has tried to cater to both newbie and large business. Their basic plan is only $15 per month and allows limited access to their primary features, such as list creation, autoresponders, landing pages and workflow creation. As well, as their new Ad creator tool. The $15 plan is limited to 1,000 email contacts, however.
How Much Do You Want to Pay?
Both ClickFunnels and GetResponse have a range of plans you can go with to suit your needs.
ClickFunnels offers a Startup Option for $97 / Month and an Enterprise Package for $297 / Month.
The Start up Package
- Build 100 Pages
- Use 20 Funnels
- 3 Custom Domains
- Host 20,000 Unique Visitors
The Enterprise Package
- Build 300 Pages
- Use 70 Funnels
- 20 Custom Domains
- Host 100,000 Unique Visitors
GetResponse offers a broader range of plans to suit the individual or business.
The Email Package tarts at $15 / Month, The Pro Package starts at $49 / Month, The Max Package starts at $165 / Month, and The Enterprise Package starts at $1199 / Month.
These are also customizable by adjusting your Email contact list size. This means that if you don’t need the features of the Enterprise Package, you are still able to bump your contact size limit amount up to higher amounts and pay a lower price.
Another thing to note is that GetResponse offers discount for paying yearly. Specifically, they off 18% OFF if you pay a year in advance and 30% OFF for paying 2 years in advance.
What is the Support like?
Both ClickFunnels and GetResponse offer high quality, and responsive support. GetResponse support does edge out ClickFunnels slightly though on accessibility and customer satisfaction ratings.
A caveat is that ClickFunnels does offer support over the phone, which GetResponse doesn’t.
As far as training goes, there is easy to follow, high-quality, accessible training and support available in spades on both platforms.
Do You Work From Your Mobile?
If you work on mobile both platforms are lacking, but one a lot more so than the other.
ClickFunnels is simply unavailable on all mobile platforms, while GetResponse does have an App for all mobile devices. However, it is extremely limited.
Deciding on which Marketing Solution you want to go with is ultimately going to depend on what features you actually use, how much you want to pay, and how much traffic and subscribers you plan to capture and keep up to date with.
For the average Individual or Businesses looking for email management software, I would recommend GetResponse Pro Package or the Simple Package with adjustments made to your Subscriber limit.
If Email is your primary concern, go with GetResponse as a whole.
If you need an all-in-one business solution or if your main concern is Landing Page creation for Lead Capture or selling, go with ClickFunnels.
Ultimately, the smart choice would be to jump on a Free Trial with both and have a see for yourself. With Self Made Newbie, you get Extended Trials of both ClickFunnels and GetResponse below.
For those who ask my personal choice. It used to be GetResponse when I was starting out, but now I opt for ClickFunnels for a more complete solution.
On Side Note: ClickFunnels is now also donating a portion of every sale to school children in Kenya as well as helping to put a stop to slavery and child sex trafficking. Click here and scroll to the bottom of the page and read more about this.